THE ULTIMATE BRAND PLATFORM
A place where cutting-edge technology and experiential creativity come together to create moments that are seen, shared and felt in real life. The only destination in London where digital and physical worlds unite, Piccadilly Lights offers an unrivalled platform for innovation and impact. With the world-famous screen above and The Venue beneath, brands can craft campaigns with global impact and transform stories into experiences. This is more than advertising. It’s connection, culture & creativity.

THE WORLD'S MOST FAMOUS SCREEN

Commanding the heart of London, Piccadilly Lights is home to Europe’s largest digital display — a curved, ultra-HD screen that captures attention like nowhere else. Seen by over 100 million eyes every year, it is a living canvas for global campaigns, cultural moments and live broadcasts that resonate across the world. 

With state-of-the-art technology and unparalleled visibility, The Screen transforms creative ideas into unforgettable experiences. 

THE VENUE: WHERE BRANDS CREATE REAL WORLD IMPACT

Beneath the iconic screen lies The Venue — a versatile, connected event space. With direct access to one of the busiest crossroads on Earth, it’s designed for brand activations, product launches and immersive experiences that live beyond the moment. 

Here, digital meets physical. The Venue turns brand stories into live experiences, connecting audiences instantly with the energy of Piccadilly Circus. A place like no other — where campaigns do more, and where brands shine brighter. 

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