Welcome to Piccadilly Lights
WHERE DIGITAL MEETS ICONIC: Europe’s largest advertising screen combined with a digitally activated event space—together forming a unique brand platform where digital and physical converge. Located at one of the world's most iconic intersections, Piccadilly Lights offers brands unparalleled access to a constantly moving, global audience. Two blank canvases, limitless possibilities: this is where bold ideas achieve fame, recognition and recall in a single extraordinary space. For brands ready to lead, the opportunities are endless.
BRANDS WE'VE WORKED WITH
THE WORLD'S MOST FAMOUS SCREEN
All roads lead to Piccadilly Circus, all eyes lead to the screen. Piccadilly Lights captivates millions every week. Its 780 sq m curved, ultra-HD display defines London’s most iconic crossroads, bringing global campaigns, cultural moments and live broadcasts to life with unmatched clarity and impact. More than an advertising platform, it celebrates achievements, spotlights causes that matter and responds in real time to weather, vehicle movements and live events. Every second on this stage turns attention into influence.
THE VENUE WHERE BRANDS CREATE IMPACT
Beneath the iconic Piccadilly Lights, The Venue is a blank canvas. A flexible and connected activation space that extends the impact of the screen above—or can be booked independently for brand activations. Purpose-built to bring campaigns to life in the heart of London, it combines immersive media with real-world engagement, delivering high footfall and unforgettable experiences. Every activation here turns attention into lasting connection. One venue, unlimited brand possibilities
TOGETHER PICCADILLY
Step into a world of immersive art and co-creation beneath London’s most iconic screen.
From January to March 2026, The Venue under Piccadilly Lights transforms into TOGETHER — a groundbreaking initiative by acclaimed art collective Random International, creators of the globally celebrated Rain Room. This is your chance to experience art like never before: interactive, hands-on, and powered by your creativity.
