THE SCREEN

A BEACON THAT CONNECTS BRANDS TO THE WORLD

Commanding the heart of London’s West End, Piccadilly Lights is home to the largest advertising screen in Europe — a curved, ultra-high-definition display that dominates the city’s most iconic crossroads. Seen by millions every week, it’s a living landmark where global campaigns, cultural moments and live broadcasts unfold in real time. More than a screen, it’s a stage for innovation, influence and imagination — a beacon that connects brands to the world.

IMMERSIVE TECHNOLOGY, INFINITE POSSIBILTIES

Harnessing Ocean Outdoor’s pioneering DeepScreen® technology, Piccadilly Lights turns advertising into an art form. Advanced forced-perspective visuals create breathtaking 3D illusions that seem to break free from the display, transforming campaigns into experiences that stop people in their tracks. Each moment captured here sparks conversation far beyond Piccadilly Circus — amplified across social media and celebrated globally for its creative ambition and cultural impact.

AN ICON THAT DEFINES LONDON

At 783.5m² — larger than a tennis court — the screen integrates cutting-edge, interactive technology capable of responding to live data, weather and movement. For over a century, Piccadilly Lights has evolved with the times, from incandescent bulbs to today’s intelligent LED architecture. In partnership with artists, social enterprises and global brands, it continues to champion creativity, celebrate culture and spotlight causes that matter. Quite simply, no other screen on Earth can do this.

THE SCREEN

IMMERSIVE TECHNOLOGY, INFINITE POSSIBILTIES

AN ICON THAT DEFINES LONDON

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