STREAMING MEETS STREET LEVEL SPECTACLE
When KSI and IShowSpeed went head-to-head, Piccadilly Lights became the ultimate live arena. The global livestream projected their digital rivalry onto one of the world’s most famous screens, blending real-time gameplay, live reactions and fan participation across the square. The result? A viral storm that blurred the line between influencer entertainment and public performance — watched by millions online and countless more in person.
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