A MODERN EPIC MEETS AN ANCIENT WORLD
Paramount’s Gladiator II launch turned the heart of London into a Roman arena. Using the full might of Piccadilly Lights, the campaign surrounded audiences with monumental stone textures and motion-graphic artistry that reimagined Piccadilly Circus as ancient Rome. The takeover spanned digital, experiential and media channels — achieving 99 million reach, 500,000 Twitter impressions and 38 global features. A masterclass in cinematic spectacle that stopped the city in its tracks.
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