A WORLD OF IMAGINATION UNDER THE LIGHTS
Hasbro brought the joy of play to life beneath Piccadilly Lights with a month-long takeover of The Venue. From Peppa Pig to Transformers, visitors explored larger-than-life sets, interactive zones and photo moments designed to delight families and fans alike. This multisensory experience united nostalgia and innovation, generating 3.8 million media reach and 29 press features. A connected campaign that proved imagination still rules the world.
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