HBO MAX

YOUR WATCHLIST, BROUGHT TO LIFE INSIDE THE VENUE

The HBO Max Experience transformed Piccadilly Circus into an HBO spectacle, launching with the iconic Friends sofa mysteriously appearing next to the Eros fountain and a press call on Piccadilly Lights - where the magic of storytelling came to life. A DeepScreen takeover spotlighted some of HBO’s biggest shows, including the House of the Dragon, and Harry Potter's flying car. For two days, The Venue maximised scale, spectacle and audience, inviting visitors to enter and check in at The White Lotus hotel reception, before following through to Carrie Bradshaw’s Sex and the City apartment. Each room offered a new immersive experience, from sitting on the Iron Throne, to exploring the corridor of Hogwarts.