KAYALI

EXPERIENCES YOU CAN SEE, FEEL AND TOUCH: THE KAYALI EDEN POP-UP

To mark the launch of their latest scent, fragrance brand KAYALI took over Piccadilly Circus for a 2-day consumer event. The Venue hosted the Eden Experience, a multi-sensory pop-up that invited audiences and fans to get up close and personal with the fragrance range. Channeling the theme of Y2K, the space was transformed with bespoke immersive projections and branded screen content to create the feeling of a nostalgic, pop-infused dream. Each floor featured ’90s and noughties-inspired props and retro games, with every section designed to encourage audience engagement, content creation and social amplification. 

To extend campaign visibility, Piccadilly Lights transformed into a 3D replica of KAYALI's latest fragrance to mark the launch, connecting with audiences through both digital and physical touchpoints.