KAYALI

EXPERIENCES YOU CAN SEE, FEEL AND TOUCH

To mark the launch of their latest scent, fragrance brand KAYALI took over Piccadilly Circus for a 2-day consumer event. The Venue hosted the Eden Experience, a multi-sensory pop-up that invited audiences and fans to get up close and personal with the fragrance range. Channeling the theme of Y2K, the space was transformed with bespoke immersive projections and branded screen content to create the feeling of a nostalgic, pop-infused dream. Each floor featured ’90s and noughties-inspired props and retro games, with every section designed to encourage audience engagement, content creation and social amplification.