LUXURY UNWRAPPED ON LONDON'S BIGGEST SCREEN
For the opening of its newest Piccadilly Circus flagship shop, Lindt turned Piccadilly Lights into a live broadcast arena. Inside, brand ambassador Roger Federer, celebrated the opening with a gold ribbon cutting moment that was filmed and broadcast onto Piccadilly Lights just above. Moments before, a countdown was shown in real time, building excitement and immersing the crowd below as they queued to get a glimpse of the tennis champion. By merging digital innovation with heritage, Lindt extended reach far beyond the street, transforming a store launch into a premium global showcase.
