EMPOWERMENT ILLUMINATED
L’Oréal Paris brought its iconic “Worth It” ethos to life through an immersive campaign across Piccadilly Lights. Blending powerful imagery, dynamic motion and audience participation, the takeover celebrated confidence and individuality on a world-class stage. The campaign resonated across social and traditional media, proving once again that when brands meet culture in this space, impact multiplies — in light, energy and emotion.
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