MCVITIE'S

WHERE COMFORT MEETS CREATIVITY

To celebrate its newest launch, McVitie’s turned Piccadilly Lights into a warm, chocolate-infused wonderland. A multi-level installation beneath the screen invited visitors to discover, taste and share the nation’s favourite biscuit in a whole new way. By blending immersive storytelling, design and sensory detail, McVitie’s created a brand moment that felt as rich as the product itself — irresistible, shareable and uniquely British.