WHEN LAUNCH BECOMES LEGEND
For Tron: Ares, Disney dared to transform Piccadilly Lights into a stage of cinematic audacity. As night fell, the screen ignited with DeepScreen® visuals, while up above, Jared Leto scaled the building’s edge in a rooftop stunt streamed live to the square. Below, The Venue became a fan-immersive launch event, complete with LED corridors and a Lightcycle photo moment. To complement the spectacle, partner brands (Samsung, Ducati, IMAX and more) joined with Tron-themed creative in a unified city takeover.
Result? The campaign earned 76 media mentions, 430 million media reach, ~£4 million media value, and over 7.2 million social impressions in just one week.
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