UEFA

2028 UEFA COUNTDOWN IN FRONT OF MILLIONS

The official launch of Euro 2028 was marked with a sensational takeover of Piccadilly Lights and The Venue at 20:28pm on Wednesday, 12th November. A five minute domination opened at 20:26 with a countdown to 20:28 and full motion video that put fans and players front and centre. The takeover went on to reveal the look and feel of the Euro 2028 campaign, confirming the schedule and showcasing the names of the host cities. The iconic Henri Delaunay trophy stood at the centre of Piccadilly Circus, anchoring the moment in football heritage.

Once the domination moment had finished, celebrations continued at The Venue with an exclusive, invite-only B2B launch event, attended by VIPs, footballers and influencers, including former players Michael Owen, Ashley Williams and John Collins.