RACING MEETS REAL-WORLD ENGAGEMENT
Williams Racing put fans in pole position with a live activation beneath the screen. The Venue transformed into a fully branded pit-lane experience, featuring simulators, racing displays and exclusive merchandise. Above, the Piccadilly Lights carried the action to the crowds, creating a 360° brand moment that merged passion, technology and adrenaline. A showcase of how The Venue and The Screen unite to deliver next-level fan engagement.
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